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 Competitive
Positioning  Search
Engine Marketing Online
Monitoring
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| Email Marketing |
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While one must be very careful with e-mail marketing campaigns,
reaching targeted prospects on opt-in or private lists can generate
significant traffic to your site and has many other advantages:
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| Push
vs. pull |
| First it's a more proactive marketing
than search engine listings although it may not be as significant
over time. Some users will love you for that, some despise you but
as long as you let them opt out without hassle they probably won't
mind as long as you leave them alone. |
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| Same
vehicle, new paint |
| Secondly, with the generalization
of html-based email you can now send a much more appealing, complete
web page acting as a front door to your entire site, as long as it
features interesting and updated content. The html format allows you
to track who has open your email and who has followed which links. |
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| So
much cheaper than print |
| The third big advantage is that
it has a very low per-user cost, as anything sent to a hundred prospects
can be sent to a thousand. Want to spread the news around? No problem.
Newsletters and promotions are always welcome, as long as they are
in tune with your customers' buying habits. Provide original content
and you will soon reap the fruits of proactive viral marketing. |
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| Like every Internet user you receive
an incredible amount of spam email, the virtual equivalent of junk
mail. This of course is one of the major grief against commercial
Internet outlets, and has a tendency to generate more unhappy potential
customers than real qualified traffic. For the average user, unsolicited
email is comparable to intentionally living trash in their front-yard,
they just don't like that at all. |
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Whether formal corporate e-mails, newsletters or online promotions
we can give you a hand to start your own content channel. We can
manage the entire e-mail campaign, email list procurement, copy
writing, sending, sending and user tracking.
Contact
us for more details on this service.
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