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Pay-for-placement gains popularity with both users and marketers
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Fee-based programs such as Overture.com's are the most cost-effective online marketing channels besides straight search engine marketing.

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Fee-based submissions
 
Getting listed on Yahoo or Open Directory does not depend on optimized pages. In those and other major directories, personal pages are rarely indexed by human reviewers, not spiders, who are looking to add value to their portal and follow their own agenda. Even when doing it right, even just one submission is time consuming as you must find the right categories, fill out a few forms and of course follow up on it to make sure it worked.
 

It may be a harsh reality but the odds of getting listed on Yahoo through free submission are very low. You may end up waiting for months and months for a listing that may never appear anywhere near top listings, passing on a whole lot of traffic opportunities. Mostly this is due to what we call the search engine bottleneck, a largely disproportional ratio between amount of daily submissions and human staff reviewing them.

Fortunately there is a way around this problem. By paying a fee you get reviewed in priority and put in the listings in most cases within a week. That's right, seven days. If you're not yet listed you can multiply your search engine referrals in no time for a few hundred dollars. And the same rule apply for the major directories.

We have identified a list of the most cost-effective fee-based placement programs. We can accurately list your site with Yahoo, Looksmart, Inktomi and AltaVista, additional fees applying for each submission. Based on results we may report part of your search engine placement budget on low-risk opportunities such as pay-per-click programs.

 
Planning for the Big 3: optimizing for the biggest search engines
Pay-per-click programs: a new breed of online marketing
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