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CyberAtlas survey: e-mail as online marketing tool

68% of respondents said their staff sent e-mail messages directly to customers
19% use a third-party firm to send e-mail messages to potential customers
24% place advertisements in e-mail newsletters
93% rate e-mail marketing as cost-effective or very cost-effective
17% said they did all three.

Is your company leveraging the power of email marketing?

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About email marketing

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