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CyberAtlas survey: e-mail as online marketing tool

68% of respondents said their staff sent e-mail messages directly to customers
19% use a third-party firm to send e-mail messages to potential customers
24% place advertisements in e-mail newsletters
93% rate e-mail marketing as cost-effective or very cost-effective
17% said they did all three.

Is your company leveraging the power of email marketing?

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About email marketing

Planning for the big 3 Search engine marketing starts with addressing those 3 major players

Online surveillance Find out how and what your competitors are doing online.

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Measure your onilne popularity
Top 20 search engine stats

Competitive Positioning Search Engine Marketing Online Monitoring

Competitive Positioning

The starting point of any sound online marketing strategy is current, accurate data. In order to know where you are going you need to know where you're at, so we kick off the search engine marketing process with a complete report on your current online presence.

Web site analysis
We gather data about your web site preparedness. At the end of that phase we will give you a detailed report on our findings including the following:

Content analysis
Information Architecture analysis
Copy assessment
Technological readiness

Online presence
We assess your overall online presence by looking at your online popularity, marketing channels, overall ranking in search engines, local and regional resources:

Current search engine presence
Presence in partners' web sites
Online link popularity

Search engine positioning
In coordination with your ActivRank consultant you define a basic list of key phrases. The identification process includes:

Competitive analysis
Web site theme assessment
Keywords density analysis
Keywords efficiency assessment
Current Top positions for selected keywords
Regionalized positioning

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