ActivRank consultants provide extensive consulting to help your business leverage efficiently your onlne presence. We aim for you to maximize your customer acquisition and retention by benefiting from ou years of experience in business-to-business marketing and web services. ActivRank can develop marketing synergies between offline and online channels.

In order to craft the best strategy possible, we must assess your business and commercial goals for short and long term. We have the vision, knowledge, experience and creativity to fulfill each and everyone of your needs. As we analyze you current situation and determine an optimized roadmap we maximize your chances of success.

Our consulting process includes the following:

Goal assessment and requirements
Sales workflow mapping
Analysis of purchase decision factors
Analysis of business and marketing infrastructures
Assessment of current online properties
Integration roadmap for CRM and online measurement tools

Your web site may be delivering content-rich, updated content, yet not answer to specific criteria used by search engines, whether your web site is reviewed by a human-being or a robot engine with its own set of rules. So not only should your copy be interesting and centered on strategic keywords, but also it must be optimized for whatever type of search engine you are targeting.

Web site copy assessment is therefore an important part of search engine optimization and will answer the following questions for target pages:

Is your copy interesting and up to date?
Do text elements match search engine requirements?
Is the text optimized for strategic keywords?
Are links to each page containing its strategic keywords?
Is the text optimized for strategic keywords?

Whether web site copy writing is outsourced or produced in-house it must be carefully optimized as text content is quickly becoming the most important item on search engines checklist.