Your web site may be delivering content-rich, updated content, yet not answer to specific criteria used by search engines, whether your web site is reviewed by a human-being or a robot engine with its own set of rules. So not only should your copy be interesting and centered on strategic keywords, but also it must be optimized for whatever type of search engine you are targeting.

Web site copy assessment is therefore an important part of search engine optimization and will answer the following questions for target pages:

Is your copy interesting and up to date?
Do text elements match search engine requirements?
Is the text optimized for strategic keywords?
Are links to each page containing its strategic keywords?
Is the text optimized for strategic keywords?

Whether web site copy writing is outsourced or produced in-house it must be carefully optimized as text content is quickly becoming the most important item on search engines checklist.