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| Why search engine marketing? |
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We're well aware that our search engine marketing techniques almost
sound too good to be true. The fact is that for most web sites that
are well visible on search engines, up to 80% of all traffic will
come through search-and-click patterns. Below we list a few statistics
that are not meant to impress but simply outline few numbers that
clearly show that today search engine marketing is by far the #1
online marketing tool.
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| For instance, according to a study
by NPD Group consumers are five times more likely to purchase
products after seeing search listings versus banners. |
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| Also the same study compared the
respective impact of various online marketing techniques on consumer
brand awareness (aided and unaided): |
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| There are more statistics plainly
indicating that search engine marketing is the lowest hanging fruit
of online marketing and advertising: |
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After email, Internet searching is the
most popular activity. Every
day, 50% to 60% of all Internet users find new websites through
search engines. |
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Search Engines are the #1
online referral source, about 50 to 80 times more
than online banners. (RealNames Survey
April 2000). |
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Major search engines are visited by 147,000,000
unique users monthly, with an average 10% monthly
traffic growth. (MediaMetrix, January 2000).
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Proper keyword positioning generates sizable
numbers of qualified leads
that come to your site for very specific products or services. |
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66% of online marketers mention using search-engine
positioning as a way to drive traffic
to their sites |
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Search engines create first-time referrals
but will also generate long-term results
as users bookmark or forward your web site address. |
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Search engine positioning ROI
is up to 30 times more efficient than any other online
strategy. |
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Over 43% of people who bought online
found the site via a search engine. |
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71% of online surfing is spent searching
for information. |
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Search engines provide a
direct, interactive gateway to your site 24/7, and
around the world as US search engines partly feed data to most
regional and local resources. |
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